I Write Content

I WRITE! Online content for your website, blog and social media. Online content that is SEO friendly, customer friendly and above all which drives sales. A lot to ask maybe, but it IS possible. Website sales copy. Website editorial copy. […]

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I Write Editorial Copy

I WRITE! All kinds of editorial copy …. thoroughly researched and carefully written. Whatever you need, written to order. Non fiction books. Ebooks. Manuals. Courses. Articles. Newsletters. Ghostwriting. Research. Editing. Updating and rewriting.  

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I Write Sales Copy

I WRITE! Sales copy should be well written, but above all it should be engaging …. and be sales copy that SELLS. Sales letters. Brochures. Direct mail. Press releases. Customer communications. Newsletters. Advertising copy.

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I Do Consultancy

I ADVISE! Advice and consultancy too. As well as writing copy and content I can help you with fresh, new ideas for your marketing, and for your business. Brilliant ideas for your business with Yorkshire down-to-earthedness. New ideas for marketing and […]

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Latest Blog

Two Minute Tutorial: How To Write Better Blog Copy

A blog can be a very effective way of generating traffic for your website, and ultimately new enquiries and sales for your business. But writing for a blog isn’t like writing any other kind of copy. Here are some tips […]

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Why I still love direct mail marketing … and why it still has a place in your marketing mix

I don’t know why. Perhaps because in my early days of copywriting it was one of the main methods of getting your sales message out there. I wrote lots (and lots) of it. And got to be quite (well very) […]

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How To Use Images To Transform Your Social Media Performance

First of all let’s look at why you should use images in social media. It’s simple really. Social media posts with images get more views and more response than social media posts without images. Every single time. So, while you […]

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How to Use the ‘Rule of Seven’ Effectively and Economically

In marketing, it is often said that your customer will generally only buy once they’ve seen your sales message SEVEN different times. In fact, in a world of online marketing this original ‘rule of seven’, normally credited to master marketer […]

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How To Write Content: Tips For Writing Better Online Content

Content marketing is the marketing technique of the moment. But central to every great piece of content marketing is great writing. Here are some of my most often used tips on writing better online content: What to write about: Pretty […]

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How to Write Persuasive Sales Copy That Sells

Content that sells is normally sales content that persuades. Content that persuades people to read, understand and ultimately act on your sales message. But how do you write persuasive content? Here are a few of my favourite copywriting techniques for […]

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5 Tips For A Top Press Release

Press releases can be a very effective marketing tool. They can be a great form of content marketing. Press releases can help you get thousands of pounds worth of free publicity in some cases. But to be effective your press […]

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6 Easy, Inexpensive Content Marketing Projects You Can Put Into Action Now

Content marketing is the buzz word in marketing right now. It’s seen as a great way of getting your message out and connecting with your customers and potential customers. There’s lots of complex, technical thinking around content marketing. But if […]

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Why Making Your Audience Laugh Is One Of The Best Copywriting Techniques Going

First of all, why would you want to use humour in your writing in the first place? Making jokes hardly seems like a professional copywriting technique does it? Well, the fact is that humour CAN be a very, very effective […]

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Which of these 14 great content marketing ideas have you missed?

It’s simple to get started making use of content marketing on your website, in theory at least. Just start by adding as much new content as possible! By adding as much content as possible to your website you can maximise […]

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