I Write Content

I WRITE! Online content for your website, blog and social media. Online content that is SEO friendly, customer friendly and above all which drives sales. A lot to ask maybe, but it IS possible. Website sales copy. Website editorial copy. […]

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I Write Editorial Copy

I WRITE! All kinds of editorial copy …. thoroughly researched and carefully written. Whatever you need, written to order. Non fiction books. Ebooks. Manuals. Courses. Articles. Newsletters. Ghostwriting. Research. Editing. Updating and rewriting.  

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I Write Sales Copy

I WRITE! Sales copy should be well written, but above all it should be engaging …. and be sales copy that SELLS. Sales letters. Brochures. Direct mail. Press releases. Customer communications. Newsletters. Advertising copy.

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I Do Consultancy

I ADVISE! Advice and consultancy too. As well as writing copy and content I can help you with fresh, new ideas for your marketing, and for your business. Brilliant ideas for your business with Yorkshire down-to-earthedness. New ideas for marketing and […]

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Latest Blog

Why Your Copy Should Always Be A Bit ‘Wrong’

I was planning to use another word instead of ‘wrong’. It would have attracted a lot more attention, and proved my point a lot better. Anyway ‘wrong’ will have to do as a stand in for whatever word you thought […]

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How A Simple Content Audit Could Transform Your Website And Increase Your Sales

If you understand the need to add, and keep adding, good quality content to your website or blog on a regular basis then you need to consider whether you need to do a content audit too. If you don’t do […]

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What Is ‘Proof’ In Copywriting And How Can Proof Improve Your Copy ?

There are lots of aspects to consider when writing a piece of copy. An increasingly important one is when and how use proof. Proof can be a really fascinating tool to make use of, and can add a lot of […]

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Promote Your Business With A Press Release

How to create great press releases Press releases can be a great way of promoting your business. Press releases can be cheap to do … and also very effective. If just one newspaper, magazine, TV or radio channel, website or blog […]

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No offence intended! How to avoid writing content that offends people

When you’re writing content, one of the things you need to consider is whether you might offend somebody with what you write. In many ways this is very much a problem of the digital age. Years ago, content that offended […]

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Memes Made Simple: How to Devise, Create and Use Memes in Your Content Marketing

One thing that really REALLY annoys me about marketing people is how they have a tendency to take simple ideas and make them seem complex. I’ve been taking photos, adding a phrase and posting the images to social media for […]

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Some tips to help professionals start and succeed in content marketing

Content marketing for professionals I’m sure you’ve probably heard of content marketing or blogging. But maybe you’re not entirely sure what it is. If you’re not, content marketing is essentially a method of putting whatever information you want to put […]

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5 Fatal Flaws You May Make When Writing Copy

You don’t need to be a great copywriter to write good copy (but it helps!). If you don’t have years to study the skills of writing sales copy that sells here are my five favourite tips for improving your copywriting: […]

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5 simple and easy tips that will get your content read more …. and I absolutely, positively guarantee it

Here are five simple and easy tips that will get your content read more …. and I absolutely, positively guarantee that they will work for you! By the way, I’ll explain at the end of this piece how to claim […]

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12 Reasons Why You Should Start Up An Email Newsletter

Everybody seems to be setting up and using email newsletters for their business these days. If you haven’t got an email newsletter yet, here are some very good reasons why you should have one: 1. It’s a very good way […]

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