I Write Content

I WRITE! Online content for your website, blog and social media. Online content that is SEO friendly, customer friendly and above all which drives sales. A lot to ask maybe, but it IS possible. Website sales copy. Website editorial copy. […]

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I Write Editorial Copy

I WRITE! All kinds of editorial copy …. thoroughly researched and carefully written. Whatever you need, written to order. Non fiction books. Ebooks. Manuals. Courses. Articles. Newsletters. Ghostwriting. Research. Editing. Updating and rewriting.  

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I Write Sales Copy

I WRITE! Sales copy should be well written, but above all it should be engaging …. and be sales copy that SELLS. Sales letters. Brochures. Direct mail. Press releases. Customer communications. Newsletters. Advertising copy.

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I Do Consultancy

I ADVISE! Advice and consultancy too. As well as writing copy and content I can help you with fresh, new ideas for your marketing, and for your business. Brilliant ideas for your business with Yorkshire down-to-earthedness. New ideas for marketing and […]

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Latest Blog

How A Simple Content Audit Could Transform Your Website And Increase Your Sales

If you understand the need to add, and keep adding, good quality content to your website or blog on a regular basis then you need to consider whether you need to do a content audit too. If you don’t do […]

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What Is ‘Proof’ In Copywriting And How Can Proof Improve Your Copy ?

There are lots of aspects to consider when writing a piece of copy. An increasingly important one is when and how use proof. Proof can be a really fascinating tool to make use of, and can add a lot of […]

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Promote Your Business With A Press Release

How to create great press releases Press releases can be a great way of promoting your business. Press releases can be cheap to do … and also very effective. If just one newspaper, magazine, TV or radio channel, website or blog […]

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Why You Should Be Using White Papers In Your Marketing

White papers have been around as a business tool for a while now. But many businesses are still not taking advantage of them, or even aren’t sure what they actually are! So in this report I’ll run through the main […]

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No offence intended! How to avoid writing content that offends people

When you’re writing content, one of the things you need to consider is whether you might offend somebody with what you write. In many ways this is very much a problem of the digital age. Years ago, content that offended […]

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Why You Should Stop SHARING and Start CREATING Content

If you use social media you’re probably used to sharing other people’s content. Maybe you’re even a bit of a compulsive content sharer? But have you ever thought it would be much, much better to create and share your own […]

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Memes Made Simple: How to Devise, Create and Use Memes in Your Content Marketing

One thing that really REALLY annoys me about marketing people is how they have a tendency to take simple ideas and make them seem complex. I’ve been taking photos, adding a phrase and posting the images to social media for […]

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Why You Should Have A Media Centre On Your Website …. And How To Set One Up

When it comes to adding content to your website there are lots of possibilities, such as product descriptions, articles, news and blogs – but one possibility you might not have considered adding is a media centre. The fact is though, […]

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Some tips to help professionals start and succeed in content marketing

Content marketing for professionals I’m sure you’ve probably heard of content marketing or blogging. But maybe you’re not entirely sure what it is. If you’re not, content marketing is essentially a method of putting whatever information you want to put […]

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5 Fatal Flaws You May Make When Writing Copy

You don’t need to be a great copywriter to write good copy (but it helps!). If you don’t have years to study the skills of writing sales copy that sells here are my five favourite tips for improving your copywriting: […]

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