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I Write Content
I WRITE! Online content for your website, blog and social media. Online content that is SEO friendly, customer friendly and above all which drives sales. A lot to ask maybe, but it IS possible. Website sales copy. Website editorial copy. […]
Read MoreI Write Editorial Copy
I WRITE! All kinds of editorial copy …. thoroughly researched and carefully written. Whatever you need, written to order. Non fiction books. Ebooks. Manuals. Courses. Articles. Newsletters. Ghostwriting. Research. Editing. Updating and rewriting.
Read MoreI Write Sales Copy
I WRITE! Sales copy should be well written, but above all it should be engaging …. and be sales copy that SELLS. Sales letters. Brochures. Direct mail. Press releases. Customer communications. Newsletters. Advertising copy.
Read MoreI Do Consultancy
I ADVISE! Advice and consultancy too. As well as writing copy and content I can help you with fresh, new ideas for your marketing, and for your business. Brilliant ideas for your business with Yorkshire down-to-earthedness. New ideas for marketing and […]
Read More20 Cut-and-Paste Ways To Make Your Copywriting Better
Here are 20 very simple cut-and-paste ways that I PROMISE you will make your sales letters, emails, product ads., online content and press releases better – and better selling. These ways are nothing revolutionary, nothing really that clever. But if […]
Which of These 14 Great Content Marketing Ideas Have You Missed?
It’s simple to get started making use of content marketing on your website, in theory at least. Just start by adding as much new content as possible! By adding as much content as possible to your website you can maximise […]
Why Making Your Audience Laugh Is One Of The Best Copywriting Techniques Going
First of all, why would you want to use humour in your writing in the first place? Making jokes hardly seems like a professional copywriting technique does it? Well, the fact is that humour CAN be a very, very effective […]
Eight things your content writer really needs to know (but you may be afraid to tell them)
If you want engaging, effective content that sells then the best way to get it is to hire a professional content writer. But before you go ahead and hire a content writer here are eight things you need to be […]
Why Your Copy Should Always Be A Bit ‘Wrong’
I was planning to use another word instead of ‘wrong’. It would have attracted a lot more attention, and proved my point a lot better. Anyway ‘wrong’ will have to do as a stand in for whatever word you thought […]
How A Simple Content Audit Could Transform Your Website And Increase Your Sales
If you understand the need to add, and keep adding, good quality content to your website or blog on a regular basis then you need to consider whether you need to do a content audit too. If you don’t do […]
What Is ‘Proof’ In Copywriting And How Can Proof Improve Your Copy ?
There are lots of aspects to consider when writing a piece of copy. An increasingly important one is when and how use proof. Proof can be a really fascinating tool to make use of, and can add a lot of […]
Promote Your Business With A Press Release
How to create great press releases Press releases can be a great way of promoting your business. Press releases can be cheap to do … and also very effective. If just one newspaper, magazine, TV or radio channel, website or blog […]
No offence intended! How to avoid writing content that offends people
When you’re writing content, one of the things you need to consider is whether you might offend somebody with what you write. In many ways this is very much a problem of the digital age. Years ago, content that offended […]
Memes Made Simple: How to Devise, Create and Use Memes in Your Content Marketing
One thing that really REALLY annoys me about marketing people is how they have a tendency to take simple ideas and make them seem complex. I’ve been taking photos, adding a phrase and posting the images to social media for […]