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Category: Marketing

How To Use Images To Transform Your Social Media Performance

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 |  Content Marketing, Copywriting, Marketing

First of all let’s look at why you should use images in social media. It’s simple really. Social media posts with images get more views and more response than social media posts without images. Every single time. So, while you […]

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Posted in Content Marketing, Copywriting, Marketing Tagged content marketing, copywriting, social media

Nine tips to help you write online sales copy that sells

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 |  Content Marketing, Copywriting, Marketing

Just as copywriters the world over had perfected the art of online copywriting along came the Internet and turned everything on its head. Writing online sales copy isn’t exactly the same as writing offline sales copy. Here are a few […]

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Posted in Content Marketing, Copywriting, Marketing Tagged content marketing, copywriting

Why You Should Write A Book (Even Though It’s The Most Random Idea You’ve Heard This Week)

 |  1 Comment
 |  Marketing

It may sound like the most random marketing idea you’ve heard all week (stay with me here, it isn’t!) but publishing a book can be a great way to help you succeed in your business or career. Here are just […]

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Posted in Marketing Tagged PR, publishing 1 Comment

How to Use the ‘Rule of Seven’ Effectively and Economically

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 |  Marketing

In marketing, it is often said that your customer will generally only buy once they’ve seen your sales message SEVEN different times. In fact, in a world of online marketing this original ‘rule of seven’, normally credited to master marketer […]

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Posted in Marketing Tagged marketing

5 Critical Questions To Ask Before Writing Your Next Blog Post

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 |  Copywriting, Marketing

Today it seems like everybody is blog, blog, blogging away. So it’s very easy to write a blog post just for the sake of it, without really knowing what you’re blogging or why. However, for best results it’s always a […]

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Posted in Copywriting, Marketing Tagged blog posts, blogging, copywriting, marketing

How to Write Content That’s Clear, Concise and Compelling

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 |  Content Marketing, Copywriting, Marketing

Clarity is the name of the game in copywriting nowadays, when people are faced with so much content that they often just skim it – or, more worryingly, only read the first few lines before deciding whether to continue. Clear […]

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Posted in Content Marketing, Copywriting, Marketing Tagged content marketing, copywriting

Do This and Your Copywriter Might Kiss You

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 |  Content Marketing, Copywriting, Marketing

As a content and copy writer, I like to think I can sell anything with top quality copywriting techniques. But sometimes I get asked to do a piece of copywriting and, pretty early on in the process, it becomes apparent […]

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Posted in Content Marketing, Copywriting, Marketing Tagged content marketing, copywriting

Two Minute Tutorial: How To Write Better Blog Copy

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 |  Content Marketing, Marketing

A blog can be a very effective way of generating traffic for your website, and ultimately new enquiries and sales for your business. But writing for a blog isn’t like writing any other kind of copy. Here are some tips […]

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Posted in Content Marketing, Marketing Tagged blogging

How To Write Better Product Descriptions

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 |  Copywriting, Marketing

Better product descriptions are absolutely essential when you’re selling anything online (as well as from a paper brochure or catalogue for that matter). So OK, your website or brochure might have beautiful pictures or illustrations. But in this situation it’s […]

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Posted in Copywriting, Marketing Tagged copywriting

How to Write Persuasive Sales Copy That Sells

 |  3 Comments
 |  Content Marketing, Copywriting, Marketing

In a world of online marketing, there are some copywriting techniques from the old, offline days that work just as well if not better. And this is one of them! Content that sells is normally sales content that persuades. Content […]

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Posted in Content Marketing, Copywriting, Marketing Tagged content marketing 3 Comments
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Mark Hempshell

Freelance Writer: Writing, Copywriting, Content Marketing

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