Just as copywriters the world over had perfected the art of online copywriting along came the Internet and turned everything on its head. Writing online sales copy isn’t exactly the same as writing offline sales copy. Here are a few […]
It may sound like the most random marketing idea you’ve heard all week (stay with me here, it isn’t!) but publishing a book can be a great way to help you succeed in your business or career. Here are just […]
In marketing, it is often said that your customer will generally only buy once they’ve seen your sales message SEVEN different times. In fact, in a world of online marketing this original ‘rule of seven’, normally credited to master marketer […]
Customer engagement is the marketing buzz word of the moment …. and something of an over used one at that. So what does engagement mean, is it worth doing and, most important of all, are there some simple things you […]
Today it seems like everybody is blog, blog, blogging away. So it’s very easy to write a blog post just for the sake of it, without really knowing what you’re blogging or why. However, for best results it’s always a […]
Clarity is the name of the game in copywriting nowadays, when people are faced with so much content that they often just skim it – or, more worryingly, only read the first few lines before deciding whether to continue. Clear […]
As a content and copy writer, I like to think I can sell anything with top quality copywriting techniques. But sometimes I get asked to do a piece of copywriting and, pretty early on in the process, it becomes apparent […]
A blog can be a very effective way of generating traffic for your website, and ultimately new enquiries and sales for your business. But writing for a blog isn’t like writing any other kind of copy. Here are some tips […]
Better product descriptions are absolutely essential when you’re selling anything online (as well as from a paper brochure or catalogue for that matter). So OK, your website or brochure might have beautiful pictures or illustrations. But in this situation it’s […]
In a world of online marketing, there are some copywriting techniques from the old, offline days that work just as well if not better. And this is one of them! Content that sells is normally sales content that persuades. Content […]
