I Write Content

I WRITE! Online content for your website, blog and social media. Online content that is SEO friendly, customer friendly and above all which drives sales. A lot to ask maybe, but it IS possible. Website sales copy. Website editorial copy. […]

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I Write Editorial Copy

I WRITE! All kinds of editorial copy …. thoroughly researched and carefully written. Whatever you need, written to order. Non fiction books. Ebooks. Manuals. Courses. Articles. Newsletters. Ghostwriting. Research. Editing. Updating and rewriting.  

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I Write Sales Copy

I WRITE! Sales copy should be well written, but above all it should be engaging …. and be sales copy that SELLS. Sales letters. Brochures. Direct mail. Press releases. Customer communications. Newsletters. Advertising copy.

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I Do Consultancy

I ADVISE! Advice and consultancy too. As well as writing copy and content I can help you with fresh, new ideas for your marketing, and for your business. Brilliant ideas for your business with Yorkshire down-to-earthedness. New ideas for marketing and […]

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Latest Blog

Why Making Your Audience Laugh Is One Of The Best Copywriting Techniques Going

First of all, why would you want to use humour in your writing in the first place? Making jokes hardly seems like a professional copywriting technique does it? Well, the fact is that humour CAN be a very, very effective […]

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Which of these 14 great content marketing ideas have you missed?

It’s simple to get started making use of content marketing on your website, in theory at least. Just start by adding as much new content as possible! By adding as much content as possible to your website you can maximise […]

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Why Your Copy Should Always Be A Bit ‘Wrong’

I was planning to use another word instead of ‘wrong’. It would have attracted a lot more attention, and proved my point a lot better. Anyway ‘wrong’ will have to do as a stand in for whatever word you thought […]

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41 Quick And Easy Phrases That Will Lift Any Copy

41 of the easiest ways I know to pretty much guarantee your content will get read more. Just add a liberal selection of these phrases to your content to make it more interesting …. and more readable. A limited opportunity […]

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4 Reasons Your Online Marketing Doesn’t Work …. And Some Solutions

Let’s be honest now, most of your online marketing doesn’t work does it? How do I know? Well, most of my online marketing doesn’t work either! Fortunately, just enough of it does to keep me in customers …. who are […]

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20 Cut-and-Paste Ways To Make Your Copywriting Better

Here are 20 very simple cut-and-paste ways that I PROMISE you will make your sales letters, emails, product ads., online content and press releases better – and better selling. These ways are nothing revolutionary, nothing really that clever. But if […]

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Is There Any Point In Having A Brochure Anymore ?

In these digital times, you might wonder whether there is any point in having printed product or corporate brochures. Isn’t it easier, cheaper and just as effective to put all your marketing material on the Internet? Well, it might be […]

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How To Write Better Product Descriptions

Better product descriptions are absolutely essential when you’re selling anything online (as well as from a paper brochure or catalogue for that matter). So OK, your website or brochure might have beautiful pictures or illustrations. But in this situation it’s […]

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How To Write An Even Better Headline

Headlines have always been important in marketing. Way back when, headlines were the things that got you to buy the newspaper or magazine in the first place, before you even saw the ads. Today, headlines are more important than ever. […]

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Why You Should Write A Book (Even Though It’s The Most Random Idea You’ve Heard This Week)

It may sound like the most random marketing idea you’ve heard all week (stay with me here, it isn’t!) but publishing a book can be a great way to help you succeed in your business or career. Here are just […]

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