I Write Content

I WRITE! Online content for your website, blog and social media. Online content that is SEO friendly, customer friendly and above all which drives sales. A lot to ask maybe, but it IS possible. Website sales copy. Website editorial copy. […]

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I Write Editorial Copy

I WRITE! All kinds of editorial copy …. thoroughly researched and carefully written. Whatever you need, written to order. Non fiction books. Ebooks. Manuals. Courses. Articles. Newsletters. Ghostwriting. Research. Editing. Updating and rewriting.  

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I Write Sales Copy

I WRITE! Sales copy should be well written, but above all it should be engaging …. and be sales copy that SELLS. Sales letters. Brochures. Direct mail. Press releases. Customer communications. Newsletters. Advertising copy.

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I Do Consultancy

I ADVISE! Advice and consultancy too. As well as writing copy and content I can help you with fresh, new ideas for your marketing, and for your business. Brilliant ideas for your business with Yorkshire down-to-earthedness. New ideas for marketing and […]

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Latest Blog

Which of These 14 Great Content Marketing Ideas Have You Missed?

It’s simple to get started making use of content marketing on your website, in theory at least. Just start by adding as much new content as possible! By adding as much content as possible to your website you can maximise […]

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Why Making Your Audience Laugh Is One Of The Best Copywriting Techniques Going

First of all, why would you want to use humour in your writing in the first place? Making jokes hardly seems like a professional copywriting technique does it? Well, the fact is that humour CAN be a very, very effective […]

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Eight things your content writer really needs to know (but you may be afraid to tell them)

If you want engaging, effective content that sells then the best way to get it is to hire a professional content writer. But before you go ahead and hire a content writer here are eight things you need to be […]

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Why Your Copy Should Always Be A Bit ‘Wrong’

I was planning to use another word instead of ‘wrong’. It would have attracted a lot more attention, and proved my point a lot better. Anyway ‘wrong’ will have to do as a stand in for whatever word you thought […]

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How A Simple Content Audit Could Transform Your Website And Increase Your Sales

If you understand the need to add, and keep adding, good quality content to your website or blog on a regular basis then you need to consider whether you need to do a content audit too. If you don’t do […]

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What Is ‘Proof’ In Copywriting And How Can Proof Improve Your Copy ?

There are lots of aspects to consider when writing a piece of copy. An increasingly important one is when and how use proof. Proof can be a really fascinating tool to make use of, and can add a lot of […]

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Promote Your Business With A Press Release

How to create great press releases Press releases can be a great way of promoting your business. Press releases can be cheap to do … and also very effective. If just one newspaper, magazine, TV or radio channel, website or blog […]

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Why You Should Be Using White Papers In Your Marketing

White papers have been around as a business tool for a while now. But many businesses are still not taking advantage of them, or even aren’t sure what they actually are! So in this report I’ll run through the main […]

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No offence intended! How to avoid writing content that offends people

When you’re writing content, one of the things you need to consider is whether you might offend somebody with what you write. In many ways this is very much a problem of the digital age. Years ago, content that offended […]

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Why You Should Stop SHARING and Start CREATING Content

If you use social media you’re probably used to sharing other people’s content. Maybe you’re even a bit of a compulsive content sharer? But have you ever thought it would be much, much better to create and share your own […]

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