I Write Content

I WRITE! Online content for your website, blog and social media. Online content that is SEO friendly, customer friendly and above all which drives sales. A lot to ask maybe, but it IS possible. Website sales copy. Website editorial copy. […]

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I Write Editorial Copy

I WRITE! All kinds of editorial copy …. thoroughly researched and carefully written. Whatever you need, written to order. Non fiction books. Ebooks. Manuals. Courses. Articles. Newsletters. Ghostwriting. Research. Editing. Updating and rewriting.  

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I Write Sales Copy

I WRITE! Sales copy should be well written, but above all it should be engaging …. and be sales copy that SELLS. Sales letters. Brochures. Direct mail. Press releases. Customer communications. Newsletters. Advertising copy.

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I Do Consultancy

I ADVISE! Advice and consultancy too. As well as writing copy and content I can help you with fresh, new ideas for your marketing, and for your business. Brilliant ideas for your business with Yorkshire down-to-earthedness. New ideas for marketing and […]

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Latest Blog

4 Reasons Your Online Marketing Doesn’t Work …. And Some Solutions

Let’s be honest now, most of your online marketing doesn’t work does it? How do I know? Well, most of my online marketing doesn’t work either! Fortunately, just enough of it does to keep me in customers …. who are […]

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How To Write Better Product Descriptions

Better product descriptions are absolutely essential when you’re selling anything online (as well as from a paper brochure or catalogue for that matter). So OK, your website or brochure might have beautiful pictures or illustrations. But in this situation it’s […]

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How to Use the ‘Rule of Seven’ Effectively and Economically

In marketing, it is often said that your customer will generally only buy once they’ve seen your sales message SEVEN different times. In fact, in a world of online marketing this original ‘rule of seven’, normally credited to master marketer […]

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How to Write Persuasive Sales Copy That Sells

In a world of online marketing, there are some copywriting techniques from the old, offline days that work just as well if not better. And this is one of them! Content that sells is normally sales content that persuades. Content […]

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6 Ways Surveys Can Help Grow Your Business

How Conducting Surveys Can Benefit Your Business Would you like to increase your sales and expand your business? Would you like to get valuable marketing research data about your business, and your customers, that can help you do that? Would […]

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20 Cut-and-Paste Ways To Make Your Copywriting Better

Here are 20 very simple cut-and-paste ways that I PROMISE you will make your sales letters, emails, product ads., online content and press releases better – and better selling. These ways are nothing revolutionary, nothing really that clever. But if […]

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Which of These 14 Great Content Marketing Ideas Have You Missed?

It’s simple to get started making use of content marketing on your website, in theory at least. Just start by adding as much new content as possible! By adding as much content as possible to your website you can maximise […]

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Why Making Your Audience Laugh Is One Of The Best Copywriting Techniques Going

First of all, why would you want to use humour in your writing in the first place? Making jokes hardly seems like a professional copywriting technique does it? Well, the fact is that humour CAN be a very, very effective […]

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Eight things your content writer really needs to know (but you may be afraid to tell them)

If you want engaging, effective content that sells then the best way to get it is to hire a professional content writer. But before you go ahead and hire a content writer here are eight things you need to be […]

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Why Your Copy Should Always Be A Bit ‘Wrong’

I was planning to use another word instead of ‘wrong’. It would have attracted a lot more attention, and proved my point a lot better. Anyway ‘wrong’ will have to do as a stand in for whatever word you thought […]

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