I Write Content

I WRITE! Online content for your website, blog and social media. Online content that is SEO friendly, customer friendly and above all which drives sales. A lot to ask maybe, but it IS possible. Website sales copy. Website editorial copy. […]

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I Write Editorial Copy

I WRITE! All kinds of editorial copy …. thoroughly researched and carefully written. Whatever you need, written to order. Non fiction books. Ebooks. Manuals. Courses. Articles. Newsletters. Ghostwriting. Research. Editing. Updating and rewriting.  

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I Write Sales Copy

I WRITE! Sales copy should be well written, but above all it should be engaging …. and be sales copy that SELLS. Sales letters. Brochures. Direct mail. Press releases. Customer communications. Newsletters. Advertising copy.

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I Do Consultancy

I ADVISE! Advice and consultancy too. As well as writing copy and content I can help you with fresh, new ideas for your marketing, and for your business. Brilliant ideas for your business with Yorkshire down-to-earthedness. New ideas for marketing and […]

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Latest Blog

Eight Writing Tips For Content That Actually Sells

It doesn’t matter how good your product or service is. You need to be able to get that over to potential customers if you’re to sell it to them. Good content writing can be one way to do that. Here […]

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5 Critical Questions To Ask Before Writing Your Next Blog Post

Today it seems like everybody is blog, blog, blogging away. So it’s very easy to write a blog post just for the sake of it, without really knowing what you’re blogging or why. However, for best results it’s always a […]

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How to Write Content That’s Clear, Concise and Compelling

Clarity is the name of the game in copywriting nowadays, when people are faced with so much content that they often just skim it – or, more worryingly, only read the first few lines before deciding whether to continue. Clear […]

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Why, Even In The Digital Age, You STILL Need A Brochure

Why a sales brochure still has a place in the digital world. I know you’re probably thinking … why do we need a brochure? What can a brochure do for us? In an age when even that most iconic of […]

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Two Minute Tutorial: How To Write Better Blog Copy

A blog can be a very effective way of generating traffic for your website, and ultimately new enquiries and sales for your business. But writing for a blog isn’t like writing any other kind of copy. Here are some tips […]

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Why I still love direct mail marketing … and why it still has a place in your marketing mix

I don’t know why. Perhaps because in my early days of copywriting it was one of the main methods of getting your sales message out there. I wrote lots (and lots) of it. And got to be quite (well very) […]

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How To Use Images To Transform Your Social Media Performance

First of all let’s look at why you should use images in social media. It’s simple really. Social media posts with images get more views and more response than social media posts without images. Every single time. So, while you […]

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How to Use the ‘Rule of Seven’ Effectively and Economically

In marketing, it is often said that your customer will generally only buy once they’ve seen your sales message SEVEN different times. In fact, in a world of online marketing this original ‘rule of seven’, normally credited to master marketer […]

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How To Write Content: Tips For Writing Better Online Content

Content marketing is the marketing technique of the moment. But central to every great piece of content marketing is great writing. Here are some of my most often used tips on writing better online content: What to write about: Pretty […]

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How to Write Persuasive Sales Copy That Sells

Content that sells is normally sales content that persuades. Content that persuades people to read, understand and ultimately act on your sales message. But how do you write persuasive content? Here are a few of my favourite copywriting techniques for […]

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